+- Twitist Forums (http://twitist.com)
+-- Forum: General Social Media & Marketing Forums (/forum-8.html)
+--- Forum: Social Marketing (/forum-10.html)
+--- Thread: Which thesis is better? (/thread-100958.html)
Which thesis is better? - Bob - 02-19-2014 12:50 PM
I would really appreciate any input on which thesis is better.
Personally, I would really like to go with the first thesis as it's a bit more general and thus will be easier to relate research to. Thanks for any input or suggestions!
Thesis 1: Organizations that effectively utilize social media marketing strategies can positively impact their brand.
Thesis 2: Organizations that effectively utilize social media marketing strategies can positively impact consumers’ perceptions and awareness of their brand.
- Siam - 02-19-2014 01:00 PM
I would say the second one! Because people these days are quite apprehensive about social media marketing strategies.