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+-- Forum: Facebook forums (/forum-14.html)
+--- Forum: Facebook ads (/forum-19.html)
+--- Thread: What does it mean when Facebook Advertising says you "pay per click (CPC)"? (/thread-104078.html)
What does it mean when Facebook Advertising says you "pay per click (CPC)"? - EINSTEINETTE - 02-24-2014 08:48 PM
When you create an advertisement on Facebook.
- ☮God☮ - 02-24-2014 08:54 PM
It means that when somebody clicks on the ad that you posted you will give facebook an "X" amount of money..
- Ryan - 02-24-2014 08:59 PM
Everytime someone clicks on your advertisement it costs you a certain amount.
- Chris - 02-24-2014 09:07 PM
When you run advertisements on Facebook, you don't have to pay a flat lump sum upfront commonly used in traditional media eg. newspaper or TV.
Instead, you only pay when someone clicks on your advertisement. Each click can range from $0.05 to $3+, depending on how competitive is the keyword you are advertising.
It is a cost-effective medium for small players like us
- D - 02-24-2014 09:09 PM
Everytime someone clicks an ad you have posted, you will pay a certain amount. This is in contrast to CPM where you pay a certain amount for every 1000 views of your ad, whether people click it or not.