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new retail marketing (lingerie Store)? - donroro75 - 02-24-2014 11:39 PM
I have a new retail open in 2 to 3 weeks, I need help putting a marketing plan together. If anyone has experienced in retail marketing, please give me a hand. I'm open to all type suggestions.
- jwgreetings - 02-24-2014 11:40 PM
Hi
I did a quick search and here are a few links that may help. I also found a pdf that you can save to your computer its all about Lingerie:
http://www.free-business-plan.com/marketing-strategy/lingerie-store-marketing-strategy.html
http://thelingeriejournal.com/category/features/marketing-for-retailers/
http://cws.cengage.co.uk/evans/students/cases_book/11cases/online_relational_marketing.pdf
I hope they are helpful and good luck in your new business
Have a great evening
J
- Katya - 02-24-2014 11:42 PM
First off, you need to get your name out there, print fliers and hand them out at busy roads, the mall you are opening at, and maybe see if there are pin up boards where you can put your fliers on.
Facebook and Twitter are also very good ways of advertising. You can post things like the history of lingerie, famous lingerie, etc etc. Having an opening party in also a good way of getting clients.
You can also contact wedding and event planners, a bride needs something new for the honeymoon. You can organize a part in bachelorette parties where the bridesmaids and the bride pick out something special for the special night, so, you can even leave fliers at bridal shops.
And as dodgy as this may sound, you may want to get contacts that are strippers, they are always in need of sexy undies.
Models as well, you can contact a modelling agency and see if they need underwear for models, or even get models that need undies for photo shoots.
Having a great user friendly website is a must. I hate it when you get a great store and their website is useless. You can even ask struggling models to pose for you for the website, and fliers.
As with any business, you need to know who is your focus group. You can also have a single moms group treat themselves to a new look, and make them feel special. Get a hair and make up artist to throw an event.
Teenagers are also a good focus group, they can have a girls day or something where you help them show what sizes are right for them, as you know 90% of women wear the wrong bra sizes.
Please help me too: http://answers.yahoo.com/question/index;_ylt=AmifDxbNxy9TIkWxXdium0Lsy6IX;_ylv=3?qid=20120415130652AA6Z3fD