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+--- Forum: Facebook ads (/forum-19.html)
+--- Thread: Describe an advertisement you've seen? (/thread-106705.html)
Describe an advertisement you've seen? - benvolio - 03-02-2014 04:20 PM
Can somebody help me i don't understand it. Its for personal finance.
Describe an advertisement you've seen that uses a DESIRE BASED MARKETING message. What desire does this ad appeal to?
Describe an advertisement you've seen that uses a FEAR BASED MARKETING message. What fear does this ad appeal to?
- natashaiera - 03-02-2014 04:26 PM
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- Valeria - 03-02-2014 04:37 PM
I have the same class, with Mr. Byerley or Egger. Im looking for something to put in there too, but I dont find anything so I will just put Walmart advertisements. The desire based marketing is to bring people to their store, by giving people cheapers prices which is the desire that people have.
The Fear based marketing... for that one I guess the messages that some people send you through email or facebook. The ones that say " If you dont send this to at least 20 people you will die or bad luck upon you" that is one good example.
Hope I helped!.
- Optimumsententia - 03-02-2014 04:41 PM
Desire ads appeal to almost everybody. These are used with women's fashion advertisements, for example. When a women looks really desirable in a new line of clothing.
Fear based marketing is usually in political campaigns. For example, giving the audience a fearful image of what would happen if the other candidate was elected. You can see a lot of these currently in the presidential election.
Hopefully this helped.