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+--- Thread: HELP-INTERGRATED MARKETING COMMUNICATIONS? (/thread-112408.html)
HELP-INTERGRATED MARKETING COMMUNICATIONS? - Sharaya White - 03-22-2014 09:08 PM
Choose a campaign and discuss in a paper the Integrated Marketing Communications that the campaign is (or maybe it is not ) employing. Look for examples to support your findings and include ways that you think the campaign might improve upon their overall message.
Can you explain what this means?!
- dana - 03-22-2014 09:14 PM
Integrated Marketing Communications is the combination of marketing strategies and tactics used to convey what is unique about an organization, its products and services. This includes developing a focused, customer-driven message, branding, web development and search strategy, social media, public relations, advertising, events and marketing collateral—in a nutshell, all of the activities the organization engages in to promote what they do. When reviewing campaigns look for a clear, consistent message and a consistent look and feel across all forms of communications, a focus on customer needs AND a company culture that is totally in sync with all of these elements. Hope this helps!