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How do you effectively promote school events? - Wendy - 10-15-2012 07:55 PM

I'm my university's Director of Marketing for student life events this year and am discovering how little college students read printed material. I need suggestions for how to effectively market school events to college students. I already do videos, facebook updates, and posters/flyers. What marketing mediums have you found to be most effective?


- Arbitrary Person - 10-15-2012 08:03 PM

Word of mouth is most effective.

A promotional event also helps. For example, my dance group had a preview in the Student Union about a week before our big show.