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What does "mm" mean in terms of website marketing? - Printable Version

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What does "mm" mean in terms of website marketing? - Cris - 09-30-2012 10:16 PM

In reviewing the Media Kit for Entertainment Weekly (magazine) they reference what their digital circulation is as well for EW.com. However, they use an abbreviation that I am unfamiliar with in terms of measuring circulation. For example, they say:

EW.com
Avg. 6.9mm uniques YTD 2010
Avg 86mm PageviewsYTD 2010

EW.com Mobile Site Record September
4.2mm Pageviews; +60% MOM
1.1mm Uniques; +138% MOM
Average time spent: 5.5 minutes/visit

Social Media
1.5mm @EW Twitter followers
30,000 Facebook fans
3.4MM Social media referrals


- soushians - 09-30-2012 10:24 PM

Hi Cris

It means Million per Month.

I hope it helped

Soushi