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Ideas for college digital marketing campaign? - Mike - 04-02-2014 08:49 AM
So I have a project in college to create a digital marketing campaign for Hollister (a brand of Abercrombie) in China. I know that weibo is a social media website like twitter and facebook in China that's really popular. Would it be a good idea to do something with that such as posting videos or I've read about some companies such as Nike offering medals on weibo. Do you have any ideas? I'm not even totally sure what a digital marketing campaign is.
- Damien - 04-02-2014 08:52 AM
A video based campaign!