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define marketing? - Ask - 04-06-2014 06:46 PM
can somebody tell a website that tells the defenition of marketing. I need a defenition that comes from a book.
- Josh - 04-06-2014 06:53 PM
The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place
Book :Principles of Marketing, 11/E
Philip Kotler, Northwestern University
Gary Armstrong, University of North Carolina
- highlyjobless - 04-06-2014 07:09 PM
Marketing deals with identifying and meeting human and social needs. One of the shortest defns to marketing is "meeting needs profitably".
Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others, For a managerial definition, marketing has often been described as "the art of selling products"....
Marketing is typically seen as the task of creating, promoting, and delivering goods and services and businesses.
Core Marketing concepts:
Needs, Wants and Demands
Need: it is the basic human requirment.. like food, water, clothing, air...
Wants: needs become wants when they are directed to specific objects that might satisfy the need.
Demands: these are the wants for specific products or services backed up by ability to pay.
- J. P. - 04-06-2014 07:15 PM
Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that "marketing" and "advertising" are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing.