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+--- Thread: Cookie Advertising (Internet)? (/thread-126738.html)
Cookie Advertising (Internet)? - Fase - 04-08-2014 04:21 AM
How do the sites and and 3rd party advertisers earn through internet advertising using cookies.
Also, i were to advertise my product using COOKIES, how would i do that? i mean, how mich should i pay, what does the site do to send me cookies (i hope you can understand my related questions)
(no, i wont advertise anything, its just my project to collect information about this and i cant find any information upon this topic)
- Jake - 04-08-2014 04:25 AM
Bear in mind recent European legislation prohibits such cookie, some browser are automatically deleting them, so there may be no long term future for that approach.
You probably want to read up on Ad Re-targeting (Google calls it Re-marketing) normally an eCommerce site may set a cookie when someone first visits a site, setting up that user to be shown "come back" banners when they visit other sites. I assume the 3rd party sites are any other site setting a cookie on that ecommerce site's behalf.
The ad delivery is commonly done through Real Time Bidding on remnant ad space, some of these services advertise the potential to be able to reach most of the people on the internet, you may find that you hand over visitors to the targeting service a visitor who is added to your cookie database maintained by this re-targeting service who you pay near standard banner ad rates to market to your cookied list. Retargeter.com, Sitescout.com and Google Adwords are example services that support re-targeting.