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+--- Thread: How Google get to know that the link which is made is made by the person related to that company only? (/thread-130012.html)
How Google get to know that the link which is made is made by the person related to that company only? - Petter - 04-08-2014 06:37 PM
May be the link is made by his comparator to rank his site down?
- Jake - 04-08-2014 06:43 PM
That would be "Negative SEO" and is a possibility, in the past Google made allowances for the possibility of sabotage and would simply ignore suspicious links, not they may penalize a site after sending an "unnatural link pattern" warning through Google Webmaster Tools, Google reps have mentioned there is a small chance of ranking being damaged by outsiders.
Their algorithms are pretty clever, they might compare the good to bad link rations, it a site has no good links then bad neighborhood links are more likely to cause penalties.
The recently added Disavow Form allows a webmaster to say, they didn't create the link and don't want it.
http://gadgets.ndtv.com/internet/news/google-now-lets-site-owners-disavow-links-to-counter-negative-seo-281103
http://www.seobook.com/negative-seo
http://www.thewordsmanship.com/2012/07/11/how-to-counter-negative-seo-techniques/
http://www.distilled.net/blog/seo/5-easy-steps-to-combat-negative-seo/