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how much does it cost to put ads on an app? - Printable Version

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how much does it cost to put ads on an app? - Ana Laura - 04-08-2014 07:16 PM

i need to do my homework for tomorrow and i need to know how much does it cost to put ads on an app.


- Jake - 04-08-2014 07:25 PM

They are most often provided by ad networks that charge per impression or per click, and are a few cents a click in some cases.

This study find that average cost per 1000 impressions was about $0.75.
http://www.adweek.com/news/technology/mobile-ad-rates-inch-slowly-145848

This one mentions some considerably higher figures, closer to the typical desktop ad costs
http://online.wsj.com/article/SB10000872396390444083304578016373342878556.html

http://googlemobileads.blogspot.com/

http://www.google.com/ads/mobile/