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Why don't companies use more sexy men to advertise their products? - Printable Version

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Why don't companies use more sexy men to advertise their products? - Anthony - 04-08-2014 07:45 PM

Why don't they advertise with more good-looking men instead of women?


- Vanessa - 04-08-2014 07:50 PM

In society when people see an attractive woman there are two reactions. Men usually are sexuall attractive to a female model and women are usually jealous orr in envy to a female model. Since a female model attracts both genders it's easier to attract more consumers then.

But then again, comanies like DKNY, calvin klein, guess uses both male and female models equally. Abercrombie has more professional male models/greeters but the floor models are mostly girls.