+- Twitist Forums (http://twitist.com)
+-- Forum: General Social Media & Marketing Forums (/forum-8.html)
+--- Forum: SEO Search Engine Optimization (/forum-30.html)
+--- Thread: Can you target competitors company name through adwords? (/thread-133167.html)
Can you target competitors company name through adwords? - donny h - 04-08-2014 07:53 PM
Lets say I owned BMW; is there any rule against me going after keyword "Mercedez" for my adwords or microsoft ad center campaign?
- Jake - 04-08-2014 07:59 PM
As a rule you may not mention competing products in the ad text but can use them in a keyword phrase, there are a few big names with lots of leverage who have gotten Google to forbid their names in keywords.