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Can you target competitors company name through adwords? - donny h - 04-08-2014 07:53 PM

Lets say I owned BMW; is there any rule against me going after keyword "Mercedez" for my adwords or microsoft ad center campaign?


- Jake - 04-08-2014 07:59 PM

As a rule you may not mention competing products in the ad text but can use them in a keyword phrase, there are a few big names with lots of leverage who have gotten Google to forbid their names in keywords.