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How can we minimize traffic loss after a domain name change? - Printable Version

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How can we minimize traffic loss after a domain name change? - Joshua - 04-08-2014 09:01 PM

We are changing the name of our company and therefore must change our domain name to reflect our new brand. Our Website has been around for many years and has hundreds of links pointing to it. How can we minimize any loss of traffic or search engine rankings once we go live with the new domain?


- Jacob - 04-08-2014 09:03 PM

As you have written, the old domain has been working since many years so you wouldn't loose this. But you are going to launch new one.
My suggestion is to do 301 redirect of your old domain to new domain. The new domain will get all the credits of your old domain if you do 301 redirect of your old domain to new domain. For traffic, you should start social median campaign for new domain.


- Sasha - 04-08-2014 09:05 PM

I'd suggest that you set up a permanent 301-redirect at the time of search engine optimization, at the server level from the old domain to the new. This is the preferred method of search engines, and it directly tells them (through the http headers) that the old domain has permanently moved to the new one.


- ? - 04-08-2014 09:12 PM

Use 301 Redirect to get the traffic for your new website using old website.
301 permanent redirect of your old website to your new website.
This is only the solution.
Here you will not loose anything.
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