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+--- Thread: who does the advertising for Disney? (/thread-136631.html)
who does the advertising for Disney? - dave g - 04-08-2014 09:05 PM
Im writing my dissertation on Advertising/Branding inside Cinema & Film, does anyone know any agencies or big names who is responsible for Disneys work, this is anything from Film adverts to how they draw people into their brand. Thanks
- Dousmani JR. - 04-08-2014 09:13 PM
It depends really which Disney you are talking about. Disney Productions, Walt Disney Studio, Disney Travel, Disney World, Disney Real Estate (Yes Disney owns whole Neighborhoods now)
lf you are reffering to The Walt Disney Company INC. the brand has been trusted over the years. Millions go into Commercial Advertisment. Remember now. Companies such as Comacast who aquired disney for 54 billion in 2004 have all advertising/branding rights which comes into a whole different realm of advertising which some of us small business owners wouldnt understand.
Disney is also big in Social Media advertising.
https://www.facebook.com/search/results.php?q=disney&init=quick&tas=search_preload&search_first_focus=1368373180207#!/Disneyland
They have a team of "Content Curators" out of Silicon Valley, CA who manage all social media networks for them.