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+--- Thread: Small Business Advertising -- What has worked for you? (/thread-137455.html)
Small Business Advertising -- What has worked for you? - Hannah - 04-08-2014 09:30 PM
Hi I work for a small Dry Cleaning business in New York and we are trying to do some advertising. We have two locations, and there are probably 4 other dry cleaners in our town. I was wondering if anyone has any advice on what kind of advertising we should do. We currently have a website and a myspace page, we do advertising in the yellow pages and penny saver, we hand out fliers and give lots of coupons. We also offer discounts to teachers, students, police, fire, etc. We have also sponsored a local cheerleading team.
Most of our customers are repeat customers, and we are trying to bring in NEW customers.
Does anyone have any experience with radio advertising or commercial advertising? If so, did you see a good return on your investment?
Any tips would be greatly appreciated!
oh i forgot to mention we always advertise on craigslist too, offering 10% off when you mention our ad, etc.
i really like the idea about a free dry cleaning if they refer another person to us! thanks!
any other creative ideas? i'm fresh out!
we are only trying to promote locally, within 0-15 miles of our store. it makes no sense to promote any further as not many people are going to travel any further to get their dry cleaning done.
but what would we say in a youtube video?? i don't think people are going on youtube searching for local dry cleaners...
- cristelle R - 04-08-2014 09:32 PM
radio advertising did not work for us and it was a HUGE waste of money
we received good results with the local paper...
you can make fliers and pass them out
pass out coupons to your repeats for a free dry cleaning when they refer a person who uses your services
local paper as mentioned before
advertise on facebook as well and another free posting site that is not slammed with weirdos like craigslist is called Kijiji
- bordegkw86 - 04-08-2014 09:36 PM
You mentioned you advertise on CL. Why not try other classified ad sites? My favorite is WantedWants.com bc my ads do not get lost in the mix like on CL and the ads stay active for 100 days.
- poorly_inked - 04-08-2014 09:42 PM
Did you ever try Youtube or the other video sharing sites? Make a video and in the tags, put the name of your company, the location, and other things about where you are. People search for common places, etc. I have a blog that has tips and tricks about making effective video marketing campaigns. http://videoforim.blogspot.com
- Mar T - 04-08-2014 09:43 PM
Some of the ways you can advertise your business are:
1. Post an article about your business on related blogs and get free visitors and back links
2. Submitting to directories
3. Free classifieds
4. Forums
Send an email with more information about your business to e@culx.net for free help on finding new customers and increasing sales.
- soriano123990 - 04-08-2014 09:47 PM
Shoot me an email at frankjpiro@gmail.com and I can set you up with targeting 3 zip codes with web ads on Google, Yahoo, MSN, etc. for $50 a month.
- PA Card Lady - 04-08-2014 09:51 PM
Referrals, referrals, referrals.
check this out:
http://www.socreferral.com/noecards
http://www.RealCardsWithStamps.com