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+--- Thread: What are the two broad categories of Advertising? (/thread-137831.html)
What are the two broad categories of Advertising? - Adejumoke - 04-08-2014 09:40 PM
- robert m - 04-08-2014 09:40 PM
print & online
B2B and B2C
- David - 04-08-2014 09:50 PM
There are two major types of advertising. If a company chooses to build up image for its company or an industry, the company may use institutional advertising. However, if the company wants to increase the sales of its good or services, then product advertising is used.