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google adwords: keyword combos? - Badonkadonk - 04-19-2014 05:32 AM

When making a keyword list in a campaign, do I have to mix a set of words to get every combination?

For example, if I want to nab all related searches for "chinese restaurants dallas", should I also do:

dallas chinese restaurants
dallas restaurants chinese
chinese restaurant dallas
dallas chinese restaurant
dallas restaurant chinese

and so on so that I get every little variation?

I'm quite new to PPC so thanks for any help!


- Anastasia - 04-19-2014 05:33 AM

you will have to mix them yes to get the best variety of key words


- Jake - 04-19-2014 05:44 AM

Keyword phrases instead of individual words tend to get better qualified prospects, don't randomly jumble words, use the keyword planning tool to identify phrases getting decent search volumes, the matching option setting establish if the exact phrase or a portion of it has to be matched.

To get bet ad quality scores and lowest cost, the ad copy as well as the landing page content should relate to the keywords.


- 949 - 04-19-2014 05:59 AM

You actually have hit the nail right on the head. For the very best results that is exactly what you do. Also try sub locations within you city limits such as zip codes are neighborhoods for the lowest PPC charges.


- Jackson Tom - 04-19-2014 06:09 AM

Yes you can place it.. Before that you need to check keywors search volume.
Place those keywords which has low competition and high search volume


- Linda - 04-19-2014 06:23 AM

Hi,

Except in Broad keyword type, Google already consider singular, plural, misspelling.You don't need to mix a set of words. There is a Broad match modifier keyword type. If you use a single keyword like this +chinese +restaurants +dallas, you are all keywords will trigger your ad
It will cover all following keywords :

dallas chinese restaurants
dallas restaurants chinese
chinese restaurant dallas
dallas chinese restaurant
dallas restaurant chinese