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Do you have any suggestions or ideas for our DECA case study? ( marketing- travel & tourism)? - Faith H - 04-22-2014 11:14 AM
Here is the situation-
You are to assume the role of a management team at Gateway international Airport. The airport director (judge) has asked you for your recommendations on the hiring and training of individuals will begin a new program at the airport.
Gateway international airport is a large regional Airport serving and metropolitan are with a population of 2.3 million. The airport boasts 60 day 45 jet bridges and three terminals. In addition the airport serves as a hub for three major airlines.
Eight months ago the airport director proposed creating a airport ambassador program for individuals would be located at high-traffic locations throughout the airport to help and assist travelers information and directions. The ambassadors would all wear gold sport jackets and would serve to enhance the image of the airport and the city as a friendly helpful and inviting destination. With funding for the airport ambassador program assured for the next two years is now up to Gateway international airport to implement the program by recruiting staffing and training individuals who will serve as ambassadors.
Must address the following:
-Identify and explain the personal traits and qualifications necessary for individuals to be considered for the airport ambassador program
-Explain a strategy on how to recruit their individuals who possess the necessary skills and qualifications to be ambassadors
-List and discuss the absolutely essential information the airport travelers would expect every ambassador to know. prioritize topics of which travelers would be most in need these topics will serve as the core of the training program
- robert m - 04-22-2014 11:27 AM
Research and see if you can find some other programme that has done something similar. I would imagine if you were doing this for real then market research and performing a customer survey would be essential.