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+--- Thread: what is an impression in google webmaster tools? (/thread-148420.html)
what is an impression in google webmaster tools? - Jeff - 04-28-2014 11:05 AM
I know what an impression technically is, but do they mean:
1. The site showed up on the viewers screen? (sometimes this would mean the viewer went through multiple pages of search results)
or
2. The site came up as a search result on page 5 and the user never navigated to page 5, but it was there nonetheless.
Which one counts as an impression in google webmaster tools?
- Richard - 04-28-2014 11:13 AM
The number of times pages from your site were viewed in search results, and the percentage increase/decrease in the daily average impressions compared to the previous period. (The number of days per period defaults to 30, but you can change it at any time.)