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+--- Thread: I just want to know in simple way what is inbound link and outbound link? (/thread-149800.html)
I just want to know in simple way what is inbound link and outbound link? - sumit kumar - 04-28-2014 06:16 PM
- Jake - 04-28-2014 06:24 PM
Inbound is a link placed on another site that sends people into your site.
Outbound is a link you place on your site that sends people out of your site, to the site your have linked to.
For SEO purposes, there is a Link Juice theory that says inbound links tend to raise your search ranking, while outbound links leak away that link juice, lowering your search ranking. Generally a site should at least have some links to important authority sites in their field.