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impact of Advertisement on consumer behavior ? - Hassan - 05-08-2014 06:37 AM
- Tom Z - 05-08-2014 06:44 AM
Yes, advertising influences consumer behavior. In the USA alone total media ad spending was $171.33 billion in 2013. That kind of money is not invested in advertising without the expectation that consumer behavior is affected.
- Ludwig - 05-08-2014 06:45 AM
Increasingly, 'top influencers' sway the decisions of other consumers, particularly through the use of social media and other tools.
The heirarchy of effects model aims to influence consumers at every stage of the buying process, and includes such tools as commercial and radio advertising, and using infomercials.
- Nex-G - 05-08-2014 06:47 AM
Advertising makes a great impact on consumers. When people see it affects deeply.