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+--- Thread: WHAT THESIS TOPIC IS RELATED TO ADVERTISING? (/thread-155956.html)
WHAT THESIS TOPIC IS RELATED TO ADVERTISING? - hippyghurl - 05-14-2014 12:21 AM
IF YOU KNOW ANY LIST OF THESIS TOPICS REGARDING ADVERTISING
- ~*Lisa*~ - 05-14-2014 12:25 AM
you could talk about how it can have an affect on youth? like when they see girls who are stick figures guys think they are real so they look for girls who try to look like that and girls want to try to be what they see but it is unrealistic?
also how using younger people in advertising really influences what youth purchase and what becomes a new fad?
- CM - 05-14-2014 12:37 AM
you could talk about the constantly changing marketplace (including people's consumption behavior, the economy, emerging technology, etc) and how marketers and advertisers not only need to stay on top of that information with their products and services to stay relevant, but they also need to market it taking into consideration all of these fluctuating factors (knowing that it takes months to create ads, and is pretty costly and needs to last 6-8 months and still remain relevant.) what are the solutions, the best marketing campaigns that pay of on all that? and what are ones that don't? Could be an interesting look -encompasses successful vs not campaigns, emerging trends and media and changing consumers...
OR
"Consumer In Charge" mentality.. it used to be more of a push model, where marketers would push their message onto consumers. Now that the consumer is in charge, it's more of a pull strategy. attracting consumers to your brand, hoping for their interest and engagement.
- 870 - 05-14-2014 12:42 AM
How about a thesis on the changing of advertising from the old "interruption marketing" to the new "permission marketing", terms coined by Seth Godin. And definitely add in the marketing boom that is hitting the Social media network like Facebook, Twitter, Linkedin, etc.