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+--- Thread: Which ad technique is this? (/thread-164285.html)
Which ad technique is this? - Allyson - 06-15-2014 04:04 PM
What kind of advertising technique is it when the ad says things like "hairdressers everywhere prefer miss clairol?" Like when the ad is talking about someone that has more authority or knowledge or etc about the product than you.
- robert m - 06-15-2014 04:19 PM
endorsement. Sounds like it is recommended by reputable people/organisations
- Richard - 06-15-2014 04:28 PM
Sounds like a press release.