+- Twitist Forums (http://twitist.com)
+-- Forum: Facebook forums (/forum-14.html)
+--- Forum: Facebook ads (/forum-19.html)
+--- Thread: Question about advertising? (/thread-166069.html)
Question about advertising? - trishav82 - 06-23-2014 02:42 AM
I am in an economics class. I am working on a project and I have a scenerio taking place in Philadelphia. I have been looking online but have been have trouble. I need to find ways to advertise and how much the advertising would cost. I also want to find out how much it is to advertise with celebs.Any ideas?Thanks!
- Shani - 06-23-2014 02:49 AM
the highest paid actress in advertising was brittany spears with pepsi, she got paid about a million us dollars for her thirty second commercial in the nineties.
these days it would probably be about, half that, probably even less at about twenty five million - depending on who and what movies they were in at the time. if they are desperate for exposure it will be a cheaper gig.
research flights to Philadelphia if you need people to be flown there, costs of camera's, lights and electricity. will they need accommodation? all of this is a cost.
to make the add, is new technology a cost? do you need to buy a HD editing software etc?
i hope this helps kick start the ideas
- Chris Shaffer - 06-23-2014 03:01 AM
Using a celeb is a very costly process and also can present so difficult ethical challenges depending on the type of product you are trying to advertise.
As for costs, they very greatly by market so the best way to find them would be to contact some ad execs for local tv and radio stations in the philly market. Also don't forget about google adsense and Facebook ads! They cost any where from a couple pennies to over a dollar per ad.
Don't forget about Public relations efforts as well, generally these efforts involve no cost other than time and can net much more valuable coverage than any paid advertisement ever could.
Things like Traditional Press Releases, social media engagement, etc.