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Comparing twitter with sina weibo?have any differences between them? - Smith Mari - 11-19-2012 02:22 AM
sina weibo is a communication media in china just like twitter in us.i believe many chinese have used it even.
- Rose Marry - 11-19-2012 02:31 AM
According to this topic,i have some ideas.
By comparison to Twitter, which is already monetizing, Sina Weibo looks to have a shot at monetizing more effectively because it offers a more interactive experience (to see what I mean, take a look at this useful guide to Weibo by China blogger Bill Bishop). And if there is one thing Sina already knows how to do as a company, it is sell online ads in China; it needs to readjust that to selling on Weibo, but the relationships the company has built, plus Weibo’s market dominance, puts the company in a good position to do that.
Again, Twitter is working off of a much larger denominator, the global non-China pie (Twitter is blocked in China), and Twitter looks to be the only winner in the microblog space outside China, so Twitter will be worth more, no doubt. Weibo has to worry about its social media ad revenue being nipped at by a lot of other would-be domestic rivals in a market that is crowded with microblogs including Tencent’s and Sohu’s versions, Facebook clones like Renren (soon to IPO in the U.S.) and online video companies like Youku.com, Tudou, PPLive and others. But Weibo’s platform, richer in user experience than Twitter’s, gives it a chance of monetizing in some Facebook-like ways that should help it get a decent portion of China advertising budgets, so that may narrow the gap somewhat between Weibo and Twitter.