+- Twitist Forums (http://twitist.com)
+-- Forum: General Social Media & Marketing Forums (/forum-8.html)
+--- Forum: General Social Media questions (/forum-9.html)
+--- Thread: How much does a media consultant earn a year?, And what exactly do they do? (/thread-46160.html)
How much does a media consultant earn a year?, And what exactly do they do? - Chanel Muir - 11-27-2012 06:40 AM
Please answer my friend trish and I were woundering.
- henry - 11-27-2012 06:49 AM
media consultant is a term (expression) used to describe a marketing agent or public relations executive, hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual. In politics, Media consultants create ads campaigns designed to plant a desired image in the minds of voters.
It is also used to describe a person or company that enables media organisations develop their businesses. An example would be a company that is moving its print business online would need to consult a consultant to aid in this process.
Recently, many consultants have entered the area of social media. Social media consultants' work involves advising clients on developing online media campaigns. These campaigns typically include the use of video, blogs, forums and other features commonly seen on social networking sites.
These consultants also assist companies with managing their online presence on blogs and popular social networking sites such as Facebook, Myspace, Twitter and the like.