+- Twitist Forums (http://twitist.com)
+-- Forum: General Social Media & Marketing Forums (/forum-8.html)
+--- Forum: General Social Media questions (/forum-9.html)
+--- Thread: Within Business to Business Marketing are Trade shows part of public relations? (/thread-47105.html)
Within Business to Business Marketing are Trade shows part of public relations? - elephant - 11-27-2012 06:53 AM
- Kristin Hovde - 11-27-2012 07:01 AM
I do think trade shows are part of public relations. They enable you to meet hundreds of possible customers and partners face-to-face. It's especially effective if you are a brand new business needing to get your company's name out there. Weeks prior to the event, increase traffic to your trade show booth by doing the following:
1. Use social media to reach a bigger audience.
2. Send out a press release that includes the name and location of the event as well as your booth number.
3. Take out an ad in your local newspaper or a commercial spot on your local television channel.
Trade shows are an investment that will more than pay for itself. Hope this helps!