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+--- Thread: What alternative marketing strategies could Monsanto pursue to improve its image? (/thread-50659.html)
What alternative marketing strategies could Monsanto pursue to improve its image? - Jacob R - 12-13-2012 04:30 AM
Monsanto a company involved in Biotechnology has come under a lot of scrutiny for its GM products they have a lot of initiatives on at the moment but what social marketing strategies can they employ to improve their image
- Ali - 12-13-2012 04:38 AM
In order to answer the question effectively you would first have to define what their company mission statement is, define it, and link that with the present image they project and examine whether this is in line with the statement they project From that then look at whether they can improve the image (it might not be possible) and highlight the strategies linked to this.
- THH - 12-13-2012 04:38 AM
Change the way they advertise their products to society.