Which companies have carried on the sports marketing online during the World Cup and Olympic Games? - Printable Version +- Twitist Forums (http://twitist.com) +-- Forum: General Social Media & Marketing Forums (/forum-8.html) +--- Forum: Social Marketing (/forum-10.html) +--- Thread: Which companies have carried on the sports marketing online during the World Cup and Olympic Games? (/thread-51302.html)

Which companies have carried on the sports marketing online during the World Cup and Olympic Games? - alva525 - 12-15-2012 12:11 PM Which companies have carried successfully on the sports marketing online during the World Cup and Olympic Games? I want to know that in detail. And thanks. - nicefireman685 - 12-15-2012 12:19 PM I assume you are talking about world cup of Football (soccer). Nike did online marketing during the 2006 Football world cup in Germany. The campaign was called Joga Bonita (means play beautiful in Portuguese). It was a portal developed by Nike along with Google. It was based on a social networking concept. This featured top footballers like Ronaldinho, Fabio Cannavaro, Ronaldo, Adriano, Robinho, Mark Bresciano, Robbie Keane, Cesc Fàbregas, Wayne Rooney, Tim Howard, Zlatan Ibrahimović, Shinji Ono, Ruud van Nistelrooy, Carlos Tévez, Hidetoshi Nakata, Thierry Henry and more. Videos featuring these stars aired on TV too. For more check out http://www.joga.com/ - PRO - 12-15-2012 12:19 PM I think thats the answer! check that site out