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+--- Thread: What is the best form of marketing for an online directory? (/thread-51412.html)
What is the best form of marketing for an online directory? - mohara_geminidawn - 12-15-2012 07:54 PM
I'm just in the middle of setting up a directory website for a specific target market in the marine industry but since meeting potential clients in person is not an option there seems to be a bit of a debate on the best way of getting people signed up. The options on the table are:
Via e-mail
Via mail shot with a SAE
or cold calling.
Which in your opinion would get the most response or is there any other ways you can think of?
- sugarhigh05 - 12-15-2012 08:02 PM
Email, and maybe follow up with a phone call to see if they have any questions. Does it cost money to sign up? Maybe offer some kind of incentive if it does.
- Alex B - 12-15-2012 08:02 PM
I find that anyway you can give someone a sample before they have to buy anything, they're much more likely to buy from you. If you're looking to sell them something, find a way to give them a freebie that has value.
Then approach via phone first, and try to get emails. Your pitch will be for a freebie, so the chances of them turning you down will be next to zero, since there's very little risk for them.
- Phil Walmsley - 12-15-2012 08:02 PM
Word of mouth is always the best form of advertising that you can get.
- Angela - 12-15-2012 08:02 PM
Simple answer;
Micro social sites(twitter,friendfeed etc) = few weeks of work would give you 300-500 ppl to reach
Mailspam = %0.5 of click rate
Forum threats
GOOD SEO
- Julie - 12-15-2012 08:02 PM
Email, Yellowpages, social networking,