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+--- Thread: How important is each religion in Guatemala? How will religious practices have an effect on marketing? (/thread-52426.html)
How important is each religion in Guatemala? How will religious practices have an effect on marketing? - Alex S - 12-19-2012 07:47 AM
I have found the major religions in Guatemala include Roman Catholic(50-60%) and Protestant(40%). There is also a small percentage of traditional Mayan religions, although I am more concerned about the most popular religions.
To be more specific I am wondering what religion and religious practices might have on marketing a new product in Guatemala and the steps a company might have to take in order to overcome these obstacles.
- MONK - 12-19-2012 07:55 AM
there are more important social-economical factors to worry about then religion. your looking at all the wrong data.