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+--- Thread: Whats the story behind Victoria secret? (/thread-53573.html)
Whats the story behind Victoria secret? - Mauricio - 01-16-2013 09:27 AM
On the movie The social Network (2010) Sean parker in the movie was talking about how Victoria secret started, if you have seen the movie then can you tell me if this is true or not and if you do know what stated Victoria secret can you let me know?
- Dennis - 01-16-2013 09:31 AM
Victoria's Secret was founded by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, and his wife Gaye in San Francisco, California, in 1977.
Eight years prior to founding Victoria's Secret, Raymond had been embarrassed when purchasing lingerie for his wife at a department store. Newsweek in 1982 quoted Raymond in 1981 explaining: "When I tried to buy lingerie for my wife," he recalls, "I was faced with racks of terry-cloth robes and ugly floral-print nylon nightgowns, and I always had the feeling the department-store saleswomen thought I was an unwelcome intruder."
During the 1970s and 1980s most women in America purchased “dowdy,†“pragmatic†“foundation garments†by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved “fancier items†for “special occasions†such as a honeymoon. “Lacy thongs and padded push-up bras†were niche products during this period found “alongside feathered boas and provocative pirate costumes at Frederick’s of Hollywood†outside of the main stream product offerings available at department stores.
Raymond studied the lingerie market for eight years before borrowing $40,000 from his parents and $40,000 from a bank to establish Victoria's Secret: a store men could feel comfortable buying lingerie at. The Stanford Shopping Center in Palo Alto was the site of the company's first store.