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+--- Thread: how to develop a coherent marketing mix for a new product or service? (/thread-58857.html)
how to develop a coherent marketing mix for a new product or service? - Yasemin - 01-30-2013 03:41 AM
BTEC Business Unit3
6..This is my A LEVEL course work and im stuck.. Could please someone help.
- Lisa K - 01-30-2013 03:49 AM
Let's say you have a coffee product that all you need to do is add hot water ( think Starbucks Cafe Via product) you could have taste tests and post consumer response on Facebook You could design a direct mail ca mpaign where you send out free samples with a coupon and track redemption rates You could try a online coupon service and design a program that identifies your target market by age, zipcode, employment or size of company Great book to read is called "Guerilla Marketing" by Jay Levinson- great ideas that don't cost a lot of money to get your product/service out there Good Luck
- Rahul - 01-30-2013 03:49 AM
portal advertisements, international classifieds, blog marketing, email marketing, social media(Twitter, Facebook pages), daily updates to your pages,
get more hits to your ads, content planning in a social way these all are factors in social media marketing.
for further details mail me at seo_rahul@hotmail.com