Society's expectation for corporate social responsibility will change in the next decade? - Printable Version +- Twitist Forums (http://twitist.com) +-- Forum: General Social Media & Marketing Forums (/forum-8.html) +--- Forum: Social Marketing (/forum-10.html) +--- Thread: Society's expectation for corporate social responsibility will change in the next decade? (/thread-59580.html)

Society's expectation for corporate social responsibility will change in the next decade? - Rezwan - 02-01-2013 03:22 PM Disagree with this statement - BOBO - 02-01-2013 03:30 PM Change from what? Corporate social responsibility is whatever it needs to be to perpetuate the existence of the corporation and nothing else. It will not change in the future unless it is required to do so based on survival of the corporation. If society expects something that it does not receive, it will vote by not patronizing that corporation which in turn will force the corporation to make changes. Corporations exist because they have a market share and continued existence is reliant upon their ability to keep that market share. If the corporation loses customers and does not make changes, it will likely not exist in the future.