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What are some new media theories? - Printable Version

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What are some new media theories? - BarberaT - 02-17-2013 04:25 PM

"Traditional" media had theories such as The Hypodermic Needle Model and Uses & Gratifications. What are the key theories today regarding e.g. teenagers and their use of new media?


- Aj - 02-17-2013 04:33 PM

The New Media Theory series investigates both media and new media as a complex ecological and rhetorical context. The merger of media and new media creates a global social sphere that is changing the ways we work, play, write, teach, think, and connect. Because this new context operates through evolving arrangements, theories of new media have yet to establish a rhetorical and theoretical paradigm that fully articulates this emerging digital life.