Does Facebook charge for impressions AND clicks? - Printable Version +- Twitist Forums (http://twitist.com) +-- Forum: Facebook forums (/forum-14.html) +--- Forum: Facebook Marketing (/forum-12.html) +--- Thread: Does Facebook charge for impressions AND clicks? (/thread-62732.html)

Does Facebook charge for impressions AND clicks? - Tom26 - 02-20-2013 05:44 PM When starting a Facebook ad, one has the option to optimise for impressions, or for clicks. Now, are we being charged for the impressions AND the clicks? Or, when opting for 'optimise for impressions', only for the impressions? Does anyone know? This is not clear in the Facebook FAQ's. Thanks - Daniel - 02-20-2013 05:52 PM i Dont Think so i Think you Get Paid For the Impressions and Clicks Not 100 Percent Positive tho