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+-- Forum: General Social Media & Marketing Forums (/forum-8.html)
+--- Forum: General Social Media questions (/forum-9.html)
+--- Thread: How big a part is social media marketing for your business or the company you work for? (/thread-6683.html)
How big a part is social media marketing for your business or the company you work for? - Rocketfish Sem - 10-12-2012 08:13 AM
What is it primarily used for...lead/sales generation though offer and promos, customer service/interaction, raising brand awareness/credibility, all of these or something different?
- Harun - 10-12-2012 08:21 AM
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- Pete - 10-12-2012 08:21 AM
Been very important for me. Social media has been a medium for relationship building, lead and sales generation and promoting my brand and credibility. It would be tough without it.
- v - 10-12-2012 08:21 AM
Due to the advent of social networking sites (Facebook, Twitter, etc.), social media marketing has been a resort for companies to make their products available online. They use these medium to reach out to their chosen target market and efficiently provide information or the like so that customers may eventually feel like purchasing their offer (product). Since the publication can be directly free (through social networking sites), advertising expense may greatly be limited
- Eleni Ap - 10-12-2012 08:21 AM
Incredibly important. This is how I network; how I get to know other professionals, perspective clients and how I get updated on the latest developments in marketing.
One thing Social Media is used for is for people to get to know you and your business without them having to buy something from you first. They can see whether you are legitimate and professional. This works the other way around too, since you can also use it to learn your customers; what they like, what they need, what questions do they have.
Then it works wonders for offers and promos. Due to the fact that your followers can also share the offer with their friends, a really good offer will spread like wildfire. Social media is used, of course, to raise brand awareness just by posting interesting articles, information and contests.
One more thing quite interesting, is to see how to use social media to do customer research, through surveys and polls.