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+--- Thread: Can anbody explain “Marketing- a motive of social change� (/thread-6885.html)
Can anbody explain “Marketing- a motive of social change� - imran a - 10-12-2012 08:23 AM
- Matthew O - 10-12-2012 08:32 AM
Basically, social change is often driven by people trying to acquire money, power (votes), influence, love and respect. One way to acquire these things is to give people what they want (not necessarily need). This is marketing. Economists use the term "consumer sovereignty", ie. the consumer is king.
P.S I only need 34 points to reach level 2 (:-