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+--- Forum: Social Marketing (/forum-10.html)
+--- Thread: the relevance of social psychology to marketing? (/thread-6918.html)
the relevance of social psychology to marketing? - Ifeanyi j - 10-12-2012 08:26 AM
- Michelle - 10-12-2012 08:34 AM
social psychology is relevent to marketing, because ideas from social psychology can applied to marketing. For example a businesses need to manage how they present themselves to customer/other business, just as people manage the impression they give to other people by wearing certain clothes ect. Also a business must think of how customers like to be seen by others so they must tailor their products and services to customers. e.g a person who likes to be seen as sophisticated and wealthy will only buy good/services that luxurious thus fuffiling their desire to be seen as wealthy and sophisticated.