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+--- Thread: Help with a marketing report please? (/thread-6962.html)
Help with a marketing report please? - pink_princess - 10-12-2012 08:29 AM
I have to write a report on the macro-environmental factors which would affect a pretend theme park to be built. How would social/cultural factors affect the theme park? People are living longer and the birth rate is decreasing but I cant see how this would affect the theme park?
- Theo K - 10-12-2012 08:37 AM
hello
- Jackie B - 10-12-2012 08:37 AM
If the birth rate is decreasing, there will be less youngsters coming to the park in the years to come. So you will also need to provide rides for a more mature population ie. ones that aren't as scary.
- insomnia at work - 10-12-2012 08:37 AM
Hmmm a theme park for senior citizens?
Seniors like entertainment versus rides. A concert hall venue or multiple concert halls for music, comedy, and dance events. Build in a people mover system to move tired old bodies around the park versus the paths that are there today.
Your food concessions would need to take into account the low sodium, low fat diets that older people have to maintain. Incorporate a hotel into the park. Seniors have more disposable income than younger folks. If you can get them to stay for one night that's 3 meals instead of 1 or 2. Go for a casino at the hotel too while you're at it. I live near Atlantic City and older folks go there by the busload. You'll still need rides for the kids, rides older people won't ride. Provide plenty of comfortable seats in the shade. for the folks. Build in concessions near these seating areas so the folks can spend more money while the kids are on the rides.