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+--- Thread: How should organizations measure social media success? (/thread-7002.html)
How should organizations measure social media success? - Ivan Anderson - 10-12-2012 08:56 AM
- Expertpocket403 - 10-12-2012 09:04 AM
Social media success should be measured using the same metrics you would use for any other inbound marketing campaign—traffic, leads and customers. Find a way to measure not only social media reach (number of followers, fans and connections), but also how this reach translates into leads and customers.
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