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+--- Thread: Are advertising agencies going out of business? is it unrealistic to want to start a Marketing Firm? (/thread-71555.html)
Are advertising agencies going out of business? is it unrealistic to want to start a Marketing Firm? - worth isnt measured in figures - 05-06-2013 10:06 PM
I am interested in Television and Film Advertising and Marketing. I am also interested in Film Production and all other aspects of Marketing. I even have a great idea on how to improve Telemarketing for the Marketers and the customers.... any advice is great.
- lafilmprod - 05-06-2013 10:15 PM
For the most part, ad agencies are not going out of business. They are, however, rapidly changing with new technology and going away from the traditional points of reaching their markets. With recent advances in rotating electronic billboards, media-based cell phones (or on-the-go processors i.e. netbooks/ iPads), social networking sites, and several advances that will be made in the near future, advertising budgets are actually growing to meet the current demands in "new media" over the last couple of years (despite the recession) and will grow even more soon, but they are cutting back heavily on allocated expenditures on traditional TV commercial advertising, stand-alone magazine ads, and the "old" way of creating market awareness.
The biggest advice you can have right now is: follow the current technology trends because that is what is paving the way in advertising, production, and consumerism right now, more so than I have ever seen. There has been a huge spike in social media and computer integration with everything- from digital cameras, post workflows, broadcast, to how we will view this media and be reached at home or "out of home". It will be surprising for many people how quickly things will change in the next couple of years.