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+--- Thread: how is social media used in marketing? (/thread-7413.html)
how is social media used in marketing? - Vic - 10-12-2012 04:11 PM
- Garrett Moon - 10-12-2012 04:19 PM
Well, there are two primary ways. One, it is used like advertising to create awareness about a brand or a product. Two, it can be used to create community and discussion about a brand or a product.
The second is more difficult to do but very valuable when it works. Never before have we really had the opportunity to interacte directly with a brand, but social media allows this.
Social media is all types of online communication from Facebook to Twitter and/or blogging. What makes social media different is the communication that happens back and forth verses traditional advertising with is only a direct broadcast to the consumer.
I blog every day about social media and marketing if you want to learn more. http://todaymade.com/blog