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What are some marketing concepts/strategies that work really well for young adults (18-25 more specifically)? - Printable Version

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What are some marketing concepts/strategies that work really well for young adults (18-25 more specifically)? - Josh - 10-12-2012 08:33 PM

I am doing a marketing assignment for school on a museum and we have to create a marketing campaign for 18-25 year old age group. I know I want to use a lot of social media and things like that but I am curious how others have managed to draw in this target market and what concepts you used in the campaign. I am open to any ideas as I am just trying to get my creative thought process moving again.


- Garrett Moon - 10-12-2012 08:41 PM

For online sources and that age group, Facebook, will be your best bet. Contests usually draw good attention. I would research how some companies are doing that. Often times it is through gaming and things that are shared on their wall.


- HumaWebDesign - 10-12-2012 08:41 PM

Integrated marketing communication is a principle followed in organizations communicate with some target markets. Integrated Marketing Communications together the pieces of the promotional mix, advertising, personal selling, public relations, advertising, direct marketing and sales promotion. And to follow all these communication you have to go step by step like some good directory submission
as http://www.Directory.ac with some good niche articles then comes forum posting and blog comments.What is your main target is school students so you can search them in blog also so in this way blog commenting will definitely work for you.