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+--- Thread: What were the emerging social and cultural trends in anticipating the market for Vespa Scooters? (/thread-7869.html)
What were the emerging social and cultural trends in anticipating the market for Vespa Scooters? - yungmajor87 - 10-13-2012 12:32 AM
What did the founders of Vespa see in the world that aniticapted a market for their brand....
- Thirst Quencher - 10-13-2012 12:40 AM
The founders of Vespa? Well the founder saw a need for a cheap mode of transportation that was not as dependant on quality roads as cars were. After WWII Italian roads were in poor condition and people needed an affordable alternative to the automobile.