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+--- Thread: 10 Marketing questions? (/thread-7881.html)
10 Marketing questions? - Slice1Pod - 10-13-2012 12:48 AM
Lexus targets wealthy consumers with similar needs and buying behaviors, even though the consumers are located in different countries. This is an example of ________.
....intermarket segmentation
....loyalty segmentation
....life-cycle segmentation
....targeting segmentation
....psychographic segmentation
As You Like It, Inc., customizes its offers to each individual consumer. This practice of tailoring products and marketing programs to suit the tastes of specific individuals and locations is referred to as ________ marketing.
... niche
... micro
...variable
.... mass
....undifferentiated
"Less-for-much-less" positioning involves meeting consumers' ________.
....quality performance requirements at a lower price
....lower quality requirements in exchange for a lower price
...lower quality requirements at the lowest possible price
...high quality requirements at a discounted rate
...high quality requirements at the lowest possible price
Segmenting voters as either democrats or republicans is an example of ________.
....psychographic segmentation
....demographic segmentation
....occasion segmentation
....intermarket segmentation
.... psychographic segmentation and intermarket segmentation
Neiman Marcus claims superior quality, performance, and style. The owners provide the most upscale products and services and charge a higher price to cover the higher costs. What type of positioning does Neiman Marcus use?
.... more-for-the-same
.... more-for-more
....repositioning
....the-same-for-less
.... more-for-less
To differentiate themselves, many companies go beyond offering products and services; they are also developing and delivering customer ________.
...feedback
...experiences
...brands
...product lines
...events
________ consists of activities undertaken to create, maintain, or change the attitudes and behavior of target consumers toward an organization.
.... Person marketing
....Organization marketing
....Internal marketing
.... Service variability
....Intelligence marketing
What are the two dimensions of product quality?
....performance and resistance
....level and consistency
....conformance and style
....design and innovation
....features and design
When a company lengthens its product line beyond its current range, it is ________.
....product line filling
.....product line stretching
....product mixing
....increasing product depth
....building brand equity
A manager of a Holiday Inn said, "We have power and value in the market and people are willing to pay for it." This manager is referring to ________.
........ social marketing
........brand equity
.....specialty products
....line filling
....product length
- James - 10-13-2012 12:56 AM
A yahoo answers user says "yay! i just got ______!"
A. Nothing
B. 1 pt
C. 2pts
D. All of the above??
Answer: C