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+--- Thread: What are the psychological and social influences that affect consumer behavior? (/thread-7962.html)
What are the psychological and social influences that affect consumer behavior? - twuchick86 - 10-13-2012 02:21 AM
This is a marketing question I have that I am need help with. I am drawing a blank. Thanks!
- Gasping Forit - 10-13-2012 02:29 AM
All details are on their home page
- Steelguitaaaaaa - 10-13-2012 02:29 AM
Im not sure if this helps, but people react differently to different things. One example is color. For some reason, when the average person sees red, they for some reason, feel hungry. This has been used in signs, such as McDonalds, Wendy's, Burger King, Red Lobster, etc. All of these resturants use the color red in thier logos to make people react to the color and want to get something to eat. We talked about this is school. Something else that may help you is subliminal messaging. McDonalds sponserd a program on TV. They put a short blip on the tv that flashed the McDOnalds logo, and thier purchases for that day doubled from the rest of the week or month. This shows peoples reactions to infulences. I don't know about social though...