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+--- Thread: How to write imported beer report and how to prevent it? (/thread-8132.html)
How to write imported beer report and how to prevent it? - Nay lin - 10-13-2012 05:20 AM
Objective
Background
Strategy
Tactics
Sales
Marketing
CRM
PR & Media
Government
Social Responsible
Imported beer market driven by rising prices, brand expansion
Convenience stores gaining market share to threaten liquor stores
Supply threats may cause higher price points, rate slowdown
Beer preferences and loyalty
Changes in beer consumption
Market size and forecast
Key points
TTL off premises sales and forecast of domestic and imported beer
- P A - 10-13-2012 05:28 AM
Yeah, good luck with that one.
- Richard English - 10-13-2012 05:28 AM
It sounds like a very important project to me - but could I suggest you say where you are based? Every country has imported beers and the significance of such imports will vary according to the country. In the UK (probably the world's greatest trading nation on a per person basis) imported beers are very common and welcomed - even though our own brewing industry is vibrant.
In many Arab countries imports of alcohol are illegal (although hey happen, of course) so the ramifications are different. And there are many shades of consequence between these extremes.
Incidentally, you mean "present", not "prevent" I suspect.